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To kick off the official start of pumpkin season, LIBBY'S® Pumpkin launched an "Earn Your Patch" social media poll and sweepstakes. Lovers of the quintessential fall food voted on and entered for a chance to win an exclusively-designed LIBBY'S® Pumpkin "Patch" – a limited edition pin designed for pumpkin season's biggest fans to show their love. LIBBY'S® Pumpkin "Patches" are specially-designed enamel pins, making them the perfect accessory for pumpkin lovers. Voting on three pin designs kicked off in conjunction with the Morton Pumpkin Festival in Morton, Ill. – where LIBBY'S® pumpkins are grown, harvested and canned.