The United States Bartenders’ Guild seeks to enhance the image of the bartending profession to the public and to heavily support the wine and spirits industry and related trades. The USBG’s purpose is to improve customer-bartender relations and increase the prestige and knowledge of practicing bartenders. The USBG has a great working relationship with all facets of the liquor industry and encourage members to work closely with supporters of the guild and their brands to advance the industry. USBG Tampa Bay formally incorporated in 2011. They believe in “raising and setting the bar.” USBG members don’t follow trends– they set them, and passionately advocate for bartenders nationwide to do the same.