The New York Knickerbockers
Art Direction, Packaging, Branding
The City's Game. The City's Team. More than seven decades of passion, excitement and tradition define the New York Knickerbockers, a charter member of the National Basketball Association and one of the most iconic franchises in American sports. Playing at Madison Square Garden, known to hoops fans worldwide as the "Mecca of Basketball," the Knicks have provided generations of passionate and knowledgeable fans with countless unforgettable moments, proudly representing New York City and its beloved game at the World's Most Famous Arena.