La Bodega Bakery
Illustration, Graphic Design, Branding
At La Bodega, pastry chef Paola Velez intends to highlight the flavors found in mom-and-pop shops and bodegas around the world. The bakery will change its focus every few weeks: Up first is the “New York City Tour,” and upcoming tours will include the American Southwest and the Philippines. Velez — a James Beard “rising star” nominee and co-founder of Bakers Against Racism — focuses on her hometown, melding the diverse strands of the boroughs’ bodegas into a menu that evokes both tradition and change. La Bodega also offers walk-up customers lunches featuring Compass Rose executive chef Marcelle Afram’s kebabs, wine and other goods.